Without a marketing tool, something simply doesn’t exist. I believe that marketing is often the skillset for making a business or other venture really work.

I’ve spent 30 years building a turbo marketing toolkit by grinding away on companies and brands to figure out what almost always works, and what almost always is a waste of time.

These are the same strategies and tactics that I teach at Chief Detective — and that we are constantly pushing and evolving through our work growing some of the top brands in the country.

I organize my toolkit into 2 sections:

1

First Principles about marketing and business building that are always true, never change, and should be used as the building blocks for problem solving and opportunity identification.

2

Case studies, specific examples, and things I notice, learn or do in the process of building brands that feel like they’re worth sharing.

How To Do Brand Marketing For Scale & Enterprise Value: My Exact Brand Architecture Process

The Content Machine That Turned Jenni Kayne into a $100m+ Brand in 3 Years

Why Apple's Think Different Campaign Is the Best Brand Campaign of All Time: A Case Study

How To Add 40%+ Annual Revenue Growth: The Step-Function Business Growth Pyramid

Get Emily’s Growth Series Newsletter

Thanks for subscribing! You're officially in the loop! 🚀
Oops! Something went wrong while submitting the form.